Supermodels
In the days before Bridget Jones, Vogue took women's insecurities about their bodies and quadrupled them by inventing the 'supermodel'.
A chosen few paragons of perfection were on the cover of January 1990's Vogue and have sashayed down international runways ever since.
To their credit, supermodels changed the image of the fashion model from walking coathanger into powerwoman. There is no better example of this than Linda Evangelista's infamous quote 'I don't get out of bed for less than $10,000 a day'.
Supermodels still manage to scrape a living, despite a failed joint venture the Fashion Café. Supermodels promoting food? A failure? Surely not.
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