1990 Fashion

In the 90’s, fashion went casual. People got tired of production and entered a time of relaxation. The demands of the modern era led people to feel lazier, perhaps, at the moment of doing other things like dressing up. For this reason 1990 fashion is very characteristic, and we can identify the 90’s so clearly.

However, 1990 fashion was based on variety and not on a specific long-lasting trend.

This need to go casual had to do with a need to express our own individuality. After so many years of trends and fashions, people came to the conclusion that they were not expressing themselves at all. 1990 fashion is all about putting on whatever you feel comfortable with, without paying too much attention about other people's opinions or to trends. Casual clothes thus became the fashion of the 90’s, and, as ironic as it sounds, if you dressed up too much or put too much make up on you, you would be out of fashion.

Such was the need to look casual, that corporations came up with a great idea to please their employees: the casual Friday. Every day during the week, employees had wear their uniforms or dress up formally, but Fridays were now our own day, when we were allowed to decide what to wear, without following any rules. This idea brought about great benefits for corporations, as their employees appeared to be much more comfortable at work and they performed their work much better thanks to that.

With the “Casual Friday”, everybody could show who they really were once a week. No ties or uncomfortable shoes to hide our real personality. We could wear our The Clash t-shirt and let our hair loose. People got to know each other much better at work thanks to this, and the idea of expressing individuality through our clothes got stronger. Thank god, most companies still give us the casual Friday.

But by the middle of the decade, people got too concerned about expressing their individuality and forgot about casualty. Again new eccentric designs began to appear and 1990 fashion was again modified. Body piercing, tattoos, dye hair, were new trends very common of the 1990 fashion.

However, no trend really developed into a fashion that would become characteristic of the decade, just as corsets were characteristics of the 50's and bell-bottom pants of the 60’s. The 1990 fashion was actually characterized by its diversity of trends and ideas that got really popular and were soon left behind.

There were a series of different trends that are considered 1990 fashion trends, such as the grunge fashion, the rap or hip-hop fashion, the neon color clothing fashion, the glittering fashion. All of these were part of the same 1990 fashion and this is why we cannot say that this decade had one specific and characterizing style, but a lot of styles that made up the 1990 fashion.